Answer
The escape room project was launched but later closed for two reasons; one was that the market was not ready and demand was insufficient. In other words, the issue was not just the launch: demand proved insufficient to sustain operations.
For small businesses in Uruguay, this is a typical risk of a small market. An idea may seem appealing, but if the audience is narrow, purchases are infrequent, and ongoing costs are high, even a good product cannot sustain the business model.
The escape room illustrates why, before making significant investments, it is necessary to assess not whether people like the idea, but whether they are willing to pay and return. The premises, equipment, advertising, and maintenance create fixed costs. If the market is not ready or there are too few customers, closing becomes a way to stop the losses.