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How High Is the Markup on Imported Equipment in Uruguay?

The markup on imported equipment in Uruguay can be high: an indicative figure is 30-40%.

Work, income and business

Answer

Imported electronics in Uruguay may carry a high markup, typically around 30-40%. New products may also arrive about six months to a year late.

For a buyer, this means that a device’s price in Uruguay can differ markedly from its price in countries with larger markets and faster delivery. The final cost is affected by shipping, customs duties, taxes, storage, certification, exchange rates and shipment size.

For a business, this markup is not the seller's net profit. The importer must cover all costs and the risk of delays, while a small market limits sales volume. Therefore, before purchasing equipment, businesses calculate the full cost of each specific product, not just the supplier's price.

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