Answer
Yes, football in Uruguay has a very prominent place in everyday culture. Many locals play, watch matches or at least are emotionally involved in the results of the teams and the national team.
Winning an important match can quickly turn into a shared celebration: conversations, noise, joy in the streets, and the feeling that the event concerns more than just fans. For a visitor, this is one of the easiest ways to see how sport is linked to national identity.
Loving football does not mean that every conversation will be about matches. But knowing the basic context makes it easier to understand local emotions, holidays, and social situations, especially on the days of major games. This helps even someone indifferent to sports read the mood of the city.